How To Start A Blog

Blogging for beginners

As leaders in web development in Leeds, one of the questions we hear most frequently from clients is, ‘How do I start a blog?’  Blogging is one of the most effective ways of sharing knowledge, insight and news with a large number of people – something which is testified to by the 200 million plus blogs which are currently online worldwide.  From fashionistas to finance gurus, professionals and non-professionals alike are using this popular medium to improve profiles and increase sales.

What is a blog?

In short, a blog is an ongoing, online dialogue which is updated periodically.  A blog can be written about literally anything that takes your fancy but is usually on a subject that the writer is passionate about.  The objective, for most bloggers, is to acquire followers who will ‘tune in’, follow and engage with the blog. Some of the most successful UK blogs include: The Zoella beauty blog (26667,586  followers), Tanya Burr (2332,078 followers) and A Luxury Travel Blog (677,485 followers).  Throughout the world, there are a huge number of fashion and beauty blogs so competition is tough – if you plan to write about fashion or beauty, you’ll need to work hard to make sure that your blog really stands out from the crowd.

Beginning your blog

First, you’ll need a platform or website for your blog.  Although paid domains tend to look a little more professional, there are plenty of free ones such as WordPress, Wix and Simple Site.  These all include handy tutorials to guide you through set up and design of your site so, don’t worry, you don’t have to be a tech whizz. If you have the budget, it’s worth paying a professional web development company like ExciteBrand to set up your blog for you – this is particularly important if your blog is going to be connected to your business.


Once you have your site set up, it’s time to write your first blog.  Use your first blog to introduce yourself, explain why you’re an authority on your subject matter and give an idea of what readers can expect from your blog going forward.  We get that you want to share your knowledge or expertise but, you also need to make sure that your blog is interesting and entertaining.  Within each blog, offer a question or opinion that your followers will want to engage with.

If your blog is attached to your business, include discreet links to your business website pages.

Take a look at other blogs in the same industry to get a feel for what people are writing about and, how they engage with their followers.

Growing your followers

Congratulations on setting up your blog and populating it with content.  Unfortunately, without followers, you’re basically just talking to yourself.

Use social media to tell the world about your blog – join groups on Facebook which are targeted to your subject matter and interact with other members.

Optimise your SEO by choosing your keywords carefully and make sure that your blog is visible to search engines

Ask your real life friends to help spread the word about your shiny new blog. You can even get in touch with existing bloggers (as long as they’re not in direct competition with you) to ask them to give your new blog a mention to their followers

Beginning a blog takes patience, perseverance and, often, a thick skin.  Don’t be afraid to be controversial – some of the top bloggers got to where they are by offering unpopular or alternative opinions.

One of the top web development comapanies in Leeds, ExciteBrand can help you to get your blog started, create content and gain followers.  Affordable, effective and up to date with the latest technology, we help you show the world what you’re made of.