social media expert in leeds

Local Video Marketing Tips and Strategies

When you work with top social media experts in Leeds, you’ll know that local video marketing can be a very powerful way to boost your brand’s exposure and engage with a local audience. Local video marketing is also a very cost-effective way of generating highly relevant and targeted leads and also turn them into sales and customers.

If your business is not yet making use of local video marketing you should consider all the benefits. Here are a few interesting statistics on local video marketing.

  • Almost 9 out of 10 people will spend more time on a website with a video
  • When it comes to ecommerce 65% of people will more likely act when watching a video
  • More than 80% of users on Twitter watch a video
  • 5 out of 10 people will search for a video of a product or service before making a purchase

 

Promoting your local videos

There are two ways in which you can promote your videos locally, with organic or paid ads. Organic video marketing or video SEO is a very cost-effective way of distributing your videos as it will allow people to find your website as it shows up organically within Google search results. However, if you have a marketing budget available you can make use of paid ads to ensure that your videos show up when people search for specific keywords within Google.

YouTube marketing

If you want to use YouTube to upload and share your videos, make sure that you do it right. Top social media experts in Leeds suggest that you start by doing proper keyword research, as you want people to find your video. Be sure to target low competition keywords and make sure that your keywords are in the title, description and tag.

Local video marketing has many benefits to offer, especially since it speaks to a local targeted audience. This means higher conversion rates for your business as well as increased conversations with your customers.

Work with a top social media expert in Leeds to help you promote your business with effective local video marketing strategies that work.