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Admin 2021-03-22 00:21:57
Magento Vs. WooCommerce: Which Is The Better Choice?

Magento Vs WooCommerce; A Concise Comparison

When opening your online store, you have a number of choices to make; your colour scheme, to blog or not to blog and, of course, which e-commerce platform to choose.  When choosing an e-commerce platform, you need to think about four factors: Cost, Ease of use, scalability and methods of payment accepted. It’s widely believed that Magento and WooCommerce are two of the best available platforms but, which one is right for you?  As search engine optimisation experts in Leeds, we’re often asked which platform is best – although this does, of course, depend on your requirements,  the following is a concise guide to each to help you make this all-important decision.

Magento

Magento is an open source e-commerce platform allowing online stores to manage products and accept payments as well as additional paid features such as cloud hosting.

Pros: 

Cloud hosting available with Magento Commerce.

Very professional support.

Many payment options including many popular payment gateways including Stripe, 2Checkout, Braintree, WePay, Google Checkout, Skrill, and more and plenty of extensions for more.

Large number of free and third party extensions (1182 free extensions).

Cons: 

The community edition which is free of charge has only limited features and does not include any support.

The Magento Commerce edition which does include extra features is comparatively expensive.

Even when using the free edition, users need a minimum VPS hosting plan which can be espensive.

Scalability is DIY and expensive.

WooCommerce

WooCommerce is WordPress based  e-commerce platform which is free to download and install.

Pros: 

Free to install.

Simple installation.

Helpful setup wizard.

Themes and plugins available.

Many payment options including Paypal and great support for payment issues. Access to over 55,000 free WordPress plugins. Relatively inexpensive scalability options.

Cons:

Users need a domain name, SSL certificate and WordPress account to use WooCommerce which can work out to be expensive.

Conclusion

Although WooCommerce requires some initial financial outlay in order to set up WordPress and a domain name, running costs going forward are considerably less than Magento’s paid edition.  WooCommerce is also superior in terms of ease of use and support making it ideal for less experienced users.  Overall, WooCommerce proves to be the best value and user-friendly option.

ExciteBrand are search engine optimisation experts in Leeds.  Working for some of the most influential companies in the UK, we can make sure that your digital presence is on trend and on target at extremely affordable rates.

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Admin 2021-03-22 01:35:54
Understanding Ecommerce Seasonality

Anyone who specialises in e-commerce web development in Leeds will tell you that when it comes to ecommerce there are a few important factors that can really make a difference in how you approach your marketing. Seasonality is one of them, and it can be a great way for you to benefit from special events throughout the year.

In 2017, the winter holidays have generated more than $100 billion for e-commerce in the United States alone. This shows just how much room there is for cashing in on specific seasons throughout the year.

Seasonality in e-commerce is quite important, which is why you should keep an eye on your annual calendar and mark off any special events or change of seasons. When this happens, you can change your SEO strategy accordingly and make sure that your online store is ready for the new season.

Factors That Affect Ecommerce

Seasonality will depend on various factors:

  • Your business niche
  • Weather
  • Demographics
  • Holidays and events

These factors often go hand in hand. Targeting events like Christmas, winter season and even Black Friday can really make a difference to your traffic and sales. For example, if you have a clothing business, you will find that people will search for the word ‘jacket’ or even ‘long-sleeved shirts’ when winter approaches, and this is where you should change your strategy.

Predicting Seasonal Deviations

As a business, you can only adopt as far as you can see ahead. That’s why it’s important to analyse previous data to get a feel for what might happen and how consumers reacted the year before. Identify calendar events, analyse conversations and perform comparisons so that you are prepared for the seasonal change and know how to adapt your strategy.

You can also review your website traffic and existing keywords from the same time period the previous year. This will help you to monitor search trends for your store’s keywords.

If you have an online store, you can work with a team that specialises in e-commerce web development in Leeds to help you optimise your website and change your SEO strategy to benefit from seasonality in e-commerce.

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Admin 2021-03-25 08:53:42
Keeping Up With Web Development In London

So, a couple of years ago, you got a techie friend to set up a website for your company and load it up with all the relevant information.  Good enough, right?  Wrong.  Of course it’s essential to have a working website for your business but, that’s by no means where the story ends.

Vintage isn’t always a good thing

Did you know that, by most standards, a website created two years ago and not updated since is considered antiquated and ineffective?  In order for your website to work for you, it needs to be monitored and updated in order to make sure that the content is relevant and on target.  We all know that technology moves at breakneck speed these days and, this includes website trends.  Everything from design to coding standards and search engine algorithms are fluid and constantly evolving and, your business needs to be able to keep up.

But who’s going to know?

Anybody who spends a lot of time on the internet, that’s who.  Browsers and phone apps are constantly updated and adapted to improve user experience and, this can make a difference to somebody checking out your web site.  In a hugely competitive world, the quality of your website means the difference between success and failure.  Professional web development in London is the key to hooking those vital clients – after all, if your website is outdated and tired, what does that say about your products or services?

The most common signs that a website is out of date are:

  • Slow loading pages
  • Incompatibility with the latest phones
  • Outdated information
  • Technical errors
  • A lack of new leads

Any one of these factors is likely to see your potential customer navigate away from your site and onto another – spelling disaster for your business.

As leading experts in web development in London, our team of professionals at ExciteBrand are web geeks – and proud of it!  Keeping up with the latest trends in web development and SEO is what we do and, we can help make sure that your website is engaging, up to date and SEO friendly.

For more information or to book an appointment with one of our experts, call 0044-01138805567 or get in touch at enquiries@excitebrand.

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